Market Research Template – Product Decision Maker
Product Overview
Decision inputs (weights)
Market Research Master Plan
| Task | Objective | Method | Owner | Deadline | Status | Action |
|---|
Target Audience & Personas
| Segment | Occupation / Income | Pain points | Action |
|---|
Competitor Analysis
| Name | Offering | Price | Strengths | Weaknesses | Action |
|---|
Survey & Feedback
| Age | Gender | Location | Usage | Willing | Action |
|---|
Industry & Market Trends
| Source | Summary | Metric | Action |
|---|
Feature Comparison
| Feature | Demand | CompA | CompB | Action |
|---|
Pricing & Revenue Model
| Option | Price | Willingness | Action |
|---|
Risk & Opportunity Matrix
| Factor | Probability | Impact | Mitigation | Action |
|---|
Final Market Research Report & Decision
Quick Counts
Auto-generated Decision & Summary
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